Fly Fishing in Salt Waters magazine is the Number One guide for saltwater fly fishermen. It is written for the growing audience of anglers who need to know more about fly fishing through instruction, insight and inspiration to support this eccentric lifestyle. It is written in the voice of the heroes of the sport, sharing their tips, stories and knowledge. It is the mission of the publication's staff to grow the sport of fly fishing in salt waters by delivering the best editorial product to as many anglers as possible who want to take the next step in saltwater fishing.

Purchased by World in 1999, FFSW is a ten-year-old title that has capitalized on the phenomenal rise in interest in oceanic fly fishing. The magazine has become a cult favorite, attracting authors like fly fishing legend Lefty Kreh, among others. The magazine includes a healthy dose of technique and product coverage, along with features covering prime saltwater destinations.