American consumers seeking information about which seafood is sustainable, safe, and healthy need to look no further than the new government-run online consumer education tool called FishWatch. Visitors to the site will learn about sustainable seafood and how to distinguish science-based fact from fiction.

"The American public looks to their government for information they can rely on, and we're proud to give them FishWatch," said retired Vice Admiral Conrad C. Lautenbacher, NOAA administrator. "Consumers are rightfully confused given all the misleading and conflicting information available to them, but FishWatch will help them become better educated and prepared seafood consumers."

FishWatch.noaa.gov features information about 50 of the most commonly harvested and farmed species that are consumed in the United States. The species-specific pages offer the most accurate information available on population size, annual landings, management goals and milestones, life history and habitat, fishing practices, photos, factoids, and nutritional content. The public also will find import/export statistics and a whole page devoted to seafood and human health. The seafood and human health page will be of particular interest since it includes facts about mercury and offers helpful hints about selecting, buying, storing, and preparing seafood to ensure quality and safety.